Assignment 1 Business concept / Business plan / Marketing campaign
CREATE A BUSINESS CONCEPT WITH EMPHASIS ON SUSTAINABLE TOURIST ACTIVITIES IN KOSTERHAVET NATIONAL PARK AND THE SURROUNDING ENVIRONMENT.
Your target group is European youths age 20 to 30 years. The business idea should be based on sustainable activities which should meet the certification criteria of Nature’s Best (a Swedish national quality label for nature tours).
Asssignment 2 Create a Vision
CREATE A VISION ABOUT KOSTERHAVET NATIONAL PARK AND ABOUT THE SURROUNDING ENVIRONMENT WITH A TEN YEAR PERSEPCTIVE. WHAT WILL IT LOOK LIKE TEN YEARS FROM NOW?